vendredi 28 septembre 2007
Des nouveaux partenariats avec l'UQAM et McGill
Un grand nombre de formations en administration
Médias sociaux avec Charles-Henri Guillaume (TP1) et Mitch Joel (Twist Image)
La recherche marketing avec Christian Bourque (Léger)
La communication au carrefour du marketing et des RP avec Louise Desjardins (Guidaction)
L'évaluation avec Guy L'Italien
Relations de presse avec Stéphane Prud'homme
L'étude de marché avec Sylvie Laferté
En j'en passe.
Félicitations à Abdellah El Mzem et à son équipe : ayant oeuvré au sein de ce même comité pendant 2 ans, j'apprécie le temps et l'énergie qu'ils y mettent. Bravo!
mercredi 26 septembre 2007
mardi 25 septembre 2007
vendredi 21 septembre 2007
jeudi 20 septembre 2007
lundi 17 septembre 2007
samedi 15 septembre 2007
I'll be following Praized closely.
Félicitations, Sylvain! C'est bien mérité.
mercredi 12 septembre 2007
A little taste:
Facebook has some true marketing potential for some companies. The question is which companies, and what’s the right way to use Facebook?
Blog post here
Our guest of honour was CBC's favourite geek son and blogger, Tod-with-one-d Maffin and our charming host was, as usual, Mitch Joel. Between the two of them and their various speaking gigs, I think they have the globe covered. We should probably make the next Geek Dinner a fundraiser to cover their carbon emissions.
Had great conversations with :
mardi 11 septembre 2007
This lady knew a little something about branding, PR, and the importance of good corporate citizenship, I tell ya. And while her angelic aura became somewhat tainted over time, as her critics accused her of misrepresenting the extent to which her products were indeed environmentally friendly and attacked her for selling her empire to L'Oréal, I'd venture to say that, all in all, her public image remains quite strong to this day. It'll be interesting to see how her legacy will be defined in the coming days and years.
Quote from her obituary:
She regarded the fact that Body Shop had no marketing department as some sort of moral statement, yet with her as its public face it never needed one.
According to Wikipedia : By 2004, the Body Shop had 1980 stores, serving over 77 million customers throughout the world. The Body Shop was voted the second most trusted brand in the United Kingdom and 28th top brand in the world.
Audio of her last interview with the Daily Telegraph here
Pour ma part, j'ai toujours conseillé à mes clients de surveiller, mais de se tenir relativement loin de Wikipedia et ce même avant l'arrivée de Wikiscanner. Je prône la transparence et propose qu'ils ne s'avancent pas à modifier quoi que ce soit au niveau des informations publiées, autre que d'ajouter des documents officiels et clairement corporatifs en hyperlien dans la section prévue. Et ce de façon très 'straight', sans ajouter de commentaires. Il s'agit des mêmes documents qui se retrouvent dans mes dossiers de presse : communiqués, fiches d'info, cartes, photos, biographies etc. Le logo de l'entreprise y est clairement. Les informations sont publiées ailleurs et sont donc publiques.
Et ça s'arrête là.
Pour ce qui en est d'informations erronées ou de propos diffamatoires, je propose à mes clients de passer par la section discussion de leur Wiki.
Question de transparence. Question de respect pour la philosophie, le protocole et la communauté Wikipedia.
C'est clair. Nous ne sommes plus à l'époque du 'push' marketing, et nous devons nous adapter en conséquence.
dimanche 9 septembre 2007
Much to her dismay, I'm sure, Miss Teen South Carolina is sporting a long ... very long .. tail. As in the Chris Anderson variety. But does this go beyond a simple dim-lightbulb moment? My PR-sense is tingling, Spidey.
The clip of this beauty pageant contestant's faux pas (that's French for roadwreck) has not only hit You Tube with a vengeance, it has inspired dozens of satirical response videos and, I'm sure, a Saturday Night Live sketch. Not only is it buzzing loudly already, but thanks to the new realities of social media, it'll have a long life, coming up every time a prospective employer or eventual grandchild Googles the name Caitlin Upton (long life to Google!)
A small sampling of what's out there:
But what, beyond nervousness, was behind this horrific disaster? A lot of bad PR-style training with abusive use of key messages, I suspect. Can you hear the poor girl's coach whispering in her ear? Can you imagine the months of preparation, sleep deprivation, even torture by flash card, all in an effort to get her ready for this nerve-wracking Q&A national television moment? Did you notice the same spin giveaways I did?
Mention Iraq. Check.
Asian countries (is that a tsunami reference?) Check.
I'm surprised she didn't mention children, puppy dogs or apple pie.
I suspect that when Miss South Carolina blanked out, rather than pull an answer out of the logical part of her brain, the prepwork kicked in and went into overdrive. She relived the flash cards and months of training like an unlucky parachutist whose life flashes in front of his eyes before he hits concrete. It all came tumbling, miserably, painfully, out.
To paraphrase the words of another infamous public speaker, in the name of practicing our love with women all over this country let's give this particular one a break, shall we? Not everyone is a born public speaker. We all know that it ranks up near, if not at, the top of lists of things people fear most in life. Those of us who actually enjoy it, and do it without blinking or hesitation at every possible opportunity, are probably missing some kind of gene in our double helix or something.
And the next time someone tells me that beauty pageants are more about personality than the swimsuit competition, I'll remember that despite the quality (or lack thereof) of her response, Caitlin still managed to place 3rd runner up. I bet the other 47 contestants were just thrilled about that.
I have to end this post with a link to my favourite PR-bashing clip, courtesy of Andy Dick. A work of brilliance, imho. Available here.
Hey. If you can't laugh at yourself ...
Keep smiling Caitlin.
samedi 8 septembre 2007
You can now find him at Fleet Street PR (dot) com
A true gentleman (not to mention a mad marathoner), it's sweet of him to give me the credit for inspiring the rebranding of his blog, but combine that name with that accent and the choice is obvious.
vendredi 7 septembre 2007
Une fin de semaine de travail avec bon mélange de plaisir en perspective. Quelle joie retrouver les amis autour d'une table lors de ces dernières belles soirées d'été, dans le jardin chez nous!
Tel qu'espéré, je ressens les vibrations de plus en plus frénétiques des médias sociaux à Montréal depuis mon retour. On en parle plus fréquemment qu'il y a même 3-4 mois. Les collègues m'approchent pour se renseigner. Même ceux qui, il y a de ça quelques mois seulement, étaient sur leurs gardes face à tout ce qui ressemblait à blogue/podcast/Facebook/ Twitter et al. ne semblent plus nier l'influence grandissante du phénomène et cherchent à en savoir plus.
On me solicite maintenant en tant que conférencière. Super, ça.
En parlant de conférenciers, Infopresse en fait venir un grand. Chris Anderson, auteur de l'incontournable The Long Tail, sera à Montréal le 9 octobre prochain.
Détails ici. Si vous avez les sous, ça vaut la peine.
Article intéressant élaborant quelques limites de Facebook - disponible ici
Comme le dit si bien M. Moffitt : Caveat Facebook Emptor - let the Facebook social networker beware, always have a back up plan and always know, you're not the one in charge when your on someone else's network - no matter how complimentary or influential you are.
jeudi 6 septembre 2007
lundi 3 septembre 2007
dimanche 2 septembre 2007
The hunt has been fun. But I tell ya : if only podcasting and iTunes had been around when I was in high school. I might have spread my suburban-bound wings beyond the Duran Duran and Wham that permeated my school like a festering sore and that I hated with a passion. (Why O Why wasn't I hanging around with the punk kids?) Chris Anderson is bang on.
But I'm indulging beyond our borders (how to resist?) and I have to say I'm blown away by Anji Bee's Chillout Music Podcast. Wow!
Stumbled on it tonight, surfing on the atmosphere69 site. What a voice this girl has! And her music selection has me in a veritable tizzy.
Life's good. Anji's got me feeling groovy.
Bee's singing is a perfect counterpoint, a blend of classic mid-century jazz-pop flow and a bit of '60s cool in a French or Brazilian sense -- some low-key scatting here, some warm, playful crooning there. -- Ned Raggett
Like having a cocktail of lovely tunes and honey poured directly into your ear. Well-chosen music, voice links that make you feel cosy inside, it all adds up to an essential weekly download. -- David McCandless, Good Podcast Guide, Nov 2006
samedi 1 septembre 2007
As PR professionals, we have a responsibility to provide counsel to our clients.
As Canadian citizens, we have a responsibility to speak up when we feel laws are unjust.
As a sympathizer of the underdog and supporter of freedom of speech for the ordinary man, I know which tone the letter I'm about to write to my M.P. is going to take.
According to a new survey by Synovate/Marketing Daily, blogging has officially gone mainstream. "8 out of 10 Americans know what a blog is and almost half have visited blogs." It would appear that what was once the purvey of a small subculture has hit the radar screen of Mr. and Mrs. Smith and their 2.3 children in the midwest.
But let's take a closer look at the stats, shall we?
80% of Americans have their own blogs
Huh? Was Tom Mularz, senior vice president at Synovate, misquoted? I'm really not buying this figure. Maybe 80% of lemmings want to sound like they hang with the cool kids, so say they have blogs. Maybe (and I'm stretching it) 80% of them stumbled on Blogger, chose and template, spent 2 minutes thinking about a title and typed test as a first (and last) entry. But there's no way 80% of people in America have blogs. According to Internet World Stats, although the United States ranks first in Internet usage, it does so with only a 69.7% penetration rate. Sorry folks.
Hmm .. credibility crash. Let's move on.
90% of those aged 25 to 34 know what a blog is
Was that a yes or no question? Or were they tested through a response? Still, this stat I can accept as semi-plausible.
65% of those aged 65 and over know what a blog is
This is presented as a negative. If it's true, I'd say that's not too bad, actually. Ten years ago, my then-55 year old mother (a.k.a. my barometer for this demographic) thought you hung up a cellphone by placing it upside down on the table, as it if the receiver were going into a cradle. That said, a decade later, she has a pretty good idea of what a blog is. Her profile? Urban, upper middle class, bilingual, educated, culturally and socially aware, reads the paper and watches the news nightly. Middle America? Maybe not so much.
78% of those aged 18 to 24 who are aware of blogs say they have visited a blog
Sounds right. The rest just think they know, I suppose.
45% of older Americans who are aware of blogs say they have visited a blog
46% of blog readers saying that they visit the same blogs regularly. 54% usually surf for new and different ones.
Which means, I suppose, that the majority of Americans are using blogs like they do the Internet : to surf. Google is God. RSS feeds need better PR.
More women than men are bloggers, with 20% of American women who have visited blogs having their own versus 14 % of men.
Now that's interesting. Is this a Venus/Mars thing? With blogging being driven by the same impulse as journal recording was 20 or 100 years ago? When I look around, there are many more male PR bloggers than female ones, although women overwhelmingly dominate the industry. Is this typical across the board? Are women using blogs for personal expression, leaving men to occupy the 'expert' space? Gloria Steinem wouldn't be pleased. I'm going to keep my eyes open.
Though the majority of blog readers (39%) view them less than once a month, another 28% visit them monthly, 15% visit them daily and 5% read them several times a day
There you go. That 39% probably visits a blog cited during an Oprah show or while googling some recipe for low-fat cranberry sauce. Do I sound like a geeky snob? Maybe. I'll do some introspective analysis and let you know.
43% of blog visitors indicated that they had noticed advertisements on blog websites, rising to 61% among those aged 18 to 24. Almost one-third of consumers have clicked on an ad while reading a blog
Oh god. Save us all. (That's the rebel in me speaking)
PR chick? She still maintains that good pr beats a pop-up ad any day.
13% of blog readers say they spend less time with other forms of media (newspapers, television, radio) since they’ve started following blogs
The conversation I had with a member of the Gazette staff the other day leads me to suspect that this figure is way higher in Canada.
When asked about the types of information they get from blogs, 65% said they get opinions, while 39% get news and 38% get entertainment. The main reason people read blogs? Almost half of those surveyed say it's because they find blogs entertaining, and another 26% read them to learn about specific hobbies or other areas they're interested in. 15% of blog readers say they do so for news
Perez Hilton is laughing all the way to the bank.
The study was conducted online with 1,000 adults in the US using Synovate eNation from July 30 to August 1 2007.
Ok well. There's your answer right there. Key words : conducted online. Not to mention the small sample. My credibility meter has suddenly gone flat.
The sad thing is that these stats are going to show up on Good Morning America and USA Today for mass consumption without proper analysis. Just goes to show you can make stats say just about anything.
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,700 staff in 118 cities across 52 countries. For more information on Synovate visit www.synovate.com.