samedi 29 décembre 2007
lundi 24 décembre 2007
Success! Got my MP3 out, my feeds working and my show notes posted. The Aquinas8788 podcast is officially out there.
There are definitely some production things I'll want improve for next time. Any feedback would be appreciated. I'm aiming to get episode 2 out by the end of January, making this a monthly podcast, which seems reasonable given the interview logistics.
I'm thinking I won't add this to the iTunes directory, just because it is so niche and I'm so new at this. Besides, most of my target audience will be coming at this through Facebook.
I'll think about it.
But I'm pretty satisfied that I managed to plod through it all the technical aspects of podcasting which often seemed overwhelming as I worked to figure out basic things like how to transfer my audio file to my computer, Audacity editing and MP3 creation. Now that I'm done, of course, it all seems like a piece of cake.
I'm thinking I'll be tackling a pilot podcast for my Telecom Hall of Fame client in the new year. There is a lot of great interview footage already in the vaults with people like Ted Rogers and I have a former telecom journalist ready to contribute a 5 minute segment for each episode. I can't wait to start putting it together.
All the best for the holiday season. Enjoy it.
samedi 22 décembre 2007
mercredi 12 décembre 2007
Maggie Fox remembers when she had an epiphany about social media marketing. Her young agency had taken on a campaign from Harlequin Enter-prises to promote the horror novel "Blood Ties." The campaign generated quite a following on MySpace.com. Until its 14th week. That's when the budget ran out, new content wasn't generated and the program's momentum ground to a halt.
"It just faded," said Fox, whose Toronto-based Social Media Group now has eight employees and counts Ford Motor Co. and SAP among its clients. "The content dried up, and there was no one tasked with ongoing engagement."
Full article here.
mardi 11 décembre 2007
(...) a 100-page ebook filled with tricks, tips and case studies that show
you how to:
- Bring more visitors to your website
- Increase your company’s visibility online
- Approach bloggers and other online influencers
- Create compelling viral campaigns
- Get your website social media ready
- Craft a potent social media pitch
- Market effectively inside Facebook
- Avoid campaign killers and online faux pas
Now what's a social media book launch, without the proper accoutrement, you say?
Try this on for size:
A blog with an RSS feed and all the right bookmarking tools
A YouTube video or two (or several : if you check out their individual YouTube profiles, you'll see that they've even included personalized pitches to some heavy hitters (pun intended) like Robert Scoble and Steve Rubel. Clever, clever. Strange .. the Michelle, a Quick Message from Malta video must have gotten lost in the shuffle ... )
You can even read some sample chapters.
Walking the walk.
Oh and how cool is this : $1 from the sale of each copy is being donated to the David Suzuki Foundation.
Ed. note: Hey. Does that too-clever-for-its-own-good blog post title sound a tad naughty to you too? Totally unintended. Hrm. No wonder Santa brings me coal every year.
lundi 10 décembre 2007
- Publier mon premier podcast (pour les intimes et les curieux)
- Migrer mon blogue vers Wordpress
- Lancer la refonte de mon site Web
- Mettre de l'ordre dans mes dossiers
- Faire un peu de comptabilité de fin d'année
- Finaliser certains détails en préparation du lancement de Third Tuesday, Montréal au mois de février (ne voulant pas nuire à la SQPRP, qui présente un panel sur les médias sociaux le 15 janvier prochain, nous déplaçons notre activité d'un mois - mais quel lancement! À suivre ...)
Tout un carnet de commandes. Mais ça ferait du bien de terminer l'année avec des projets bouclés.
mardi 4 décembre 2007
Podcast segment here.
EPISODE 12 - TOPICS
Social Media: Blogs, podcasts, Facebook and your firm
Ian speaks with Mitch Joel, president of digital marketing agency Twist Image, on leveraging the ease-of-use, cost-effectiveness and reach potential of social media to build your small business.