vendredi 29 février 2008
lundi 25 février 2008
Vous pouvez également lire son billet à ce sujet ici.
dimanche 24 février 2008
It's too bad the technology wasn't totally on, because the conversation was definitely interesting. Time to brush up my under-water interpretation skills.
Some interesting stuff:
- Japan is the leading Twittering country
- Twitter is popular among a more educated audience
- m/f = roughly 50/50
- Use it : to build community, share news and promote
- Tweet Scan = good service for tracking posts
- Twitter has a nice viral element in that posts might be intriguing enough for you to find out who your buddy is chatting with
- Use Twitter Tools to plug into Wordpress - lets you post your blog entries to Twitter - basically another way to subscribe to a blog feed
- Good source for breaking news
- Use TinyURL, SNURL, URLtea or any other URL shortener to share web links
- Everytime Dave posts to Twitter, he sees peaks in his blog traffic
- Keep tweets short
- Promotes two-way audience engagement
- Southwest airlines is using Twitter to announce discounts and events
- Set up a Twitter account to connect to your podcast
- Tips : search for your name spelled wrong or as one word to be sure you're getting all your messages
- Use Jott.com to post from your phone to your Twitter feed or send a Twitter Gram
- Use Twitter badges on your blog
- Firefox plugin = Twitbin lets you follow the timeline
- Twittervision lets you follow real time tweets showing you the location of random users
- You can create an RSS feed for Tweet Scan
Keith presented three case studies :
Should bloggers be fact checking as much as traditional journalists?
Concerns of journalists who are asked to blog : what do I write about? What do I do when people talk back to me?
Matthew believes in comments. They're a lot of work : you get spam, comments that are irrelevant or unnecessarily mean. If you don't have comments, he feels that puts you in the position of a traditional media like a newspaper or newsletter. 'It's just not social.'
Bloggers, like traditional media, do have to keep legal/libel implications in mind when they write or accept comments. That said, Matthew notes that they get good feedback and even information about news items (ex: structural engineers commenting about the Laval overpass accident).
Wordpress.com - like blogger, content is hosted on their server, so you end up with a Wordpress domain name. This, apparently, cannot be migrated to your own domain name.
The joy of Podcamp : you vote with your feet. Time to duck out of this session and do another interview.
Next up, Wordpress
samedi 23 février 2008
Some key points raised during the discussion:
- A podcast seems to be an easier sell than a blog - companies relate podcasts to radio shows and so grasp the value much more easily.
- It seems easier to sell podcasts as a turnkey solution, rather than expecting corporations to get into editing and other complex technical aspects of podcasting.
- It's important to get to the fundamental emotional impact of a story. 'There has to be some skin in the game'.
- You have to be willing to ask people to restart their interview or do it over until the essential message comes through. The second interview is usually tighter, but sometimes the first off the cuff version is better.
- Use the first questions to warm up the interview subject. The stuff in the middle can often be the best content.
- The problem with interviewing people who have never been interviewed before, is that they don't have sound bites. You have to plan on a lot of postproduction in those cases.
- Don't sell the subscription value of podcasts. People don't understand it. The basic concept of 'radio on the internet' works best.
- Doing a limited series podcast is a good way to dip your toe into the space before you're totally convinced.
- Without scripting your interviews, be sure you spend a few minutes going over what is going to be covered. Getting a few key messages down helps structure the podcast and makes editing easier.
- ROI and metrics : it's possible to measure your downloads, but perhaps more difficult to predict the impact ahead of time. Print, for example, has distribution statistics. It's important to convince clients of the value of quality, rather than quantity.
- It's important to use common language and use examples (ex: GM and Diggnation)
- Metrics can revolve around the discussion generated on the Internet. How many bloggers wrote about a podcast? What does Technorati have to say about the splash made in the marketplace?
- Icerocket.com + Google search = good search engine for blogs
- Return on Attention = a good way of selling social media
Podcamp Toronto : How the Alzheimer Society of Ontario fell in love with social media, podcasting and Web 2.0
Podsafe Music Network
Canadian Creative Commons podcasting legal guide
Independent online distribution alliance (ioda)
The workshop is live streamed (and, I presume, archived) here.
His presentation touches on the use of social media during the recent California fire disaster.
- Website wasn't adapted for the crisis. Information related to the fire was minimal, not particularly relevant. Irrelevant information, such as a photo contest, were not moved off the home page.
- Keyword search : words 'help', 'assist' weren't as predominant as the word 'governor'.
- Used a news organisation's website for mapping purposes
- Didn't take advantage of all available tactics
- 'Went old school'
- Used Twitter feeds
- Flickr pages for geotagged photos
- Video on YouTube
- The PBS website received 31 times its normal tracking - was recognized as an authoritative source of information
- Started a blog
- 1.3 million impressions of their map in the first few days of the fire
- la passion est un élément essentiel au succès d'une baladodiffusion - c'est la seule façon de maintenir non seulement son propre intérêt mais celui de l'auditoire.
- les participants se questionnent quant au bon outil à l'appliquer : blogue? podcast? vidcast? afin d'obtenir la visibilité qu'ils souhaitent et joindre leur public.
- les 'show notes' : pourquoi s'en servir? de quelle façon?
jeudi 21 février 2008
samedi 16 février 2008
19 février :
3e mardi / Third Tuesday Montréal avec Mitch Joel et Mylène Forget
21 février :
CloudRaker Presents: Analog Nights featuring Ignacio Oreamuno
23 & 24 février :
26 février :
Gala de l'Association canadienne des femmes en communications
26 février :
lundi 11 février 2008
Je vous encouragerais à appuyer cette bonne cause. N'oubliez pas d'en parler dans votre entourage!
samedi 9 février 2008
vendredi 8 février 2008
Attention: LOCKDOWN SITUATION.
Please be advised that Sheridan's TRAFALGAR campus is currently in an emergency lockdown situation. Emergency services personnel have been contacted. The situation is under investigation. Normal operations are suspended, do not proceed to the campus. Please check this site for further updates. Thank you for your patience.
Voici les résultats.
lundi 4 février 2008
dimanche 3 février 2008
Here it is. Charlotte Perkins Gilman's The Yellow Wallpaper.
I'm patiently awaiting feedback before tackling a more ambitious project : Louis Riel, Martyr du Nord-Ouest Sa vie, son procès, sa mort .
samedi 2 février 2008
Son article, 42 Top Social Media Tips And Tools, ici.
Social Media News Release: An EXTRA Tool, Not A Replacement