tag:blogger.com,1999:blog-53377850114706078612011-08-16T02:46:26.988-05:00Réflexions et interrogations sur ce qu'il se passe dans le monde des relations publiques au Québec et ailleurs par une consultante indépendante. Fidèle à la génération Trudeau dont je suis issue, je laisserai vagabonder mon esprit autant dans la langue de Shakespeare que dans la langue de Molière.Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.comBlogger2751100tag:blogger.com,1999:blog-5337785011470607861.post-29923027372311948552008-08-17T09:28:00.003-05:002008-08-18T06:09:07.438-05:00

English followsFaites vos valises! Le grand jour est arrivé : ce blogue cesse d'évoluer sur Blogger et déménage vers mon domaine :http://www.michellesullivan.ca/Veuillez donc ajuster vos signets en conséquence. Je vous en remercie.Un grand merci à Laurent Lasalle, qui a su traduire ma vision pour m'offrir un nouveau site que je trouve formidable._________________Get out your boarding pass! The

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com3tag:blogger.com,1999:blog-5337785011470607861.post-34101147520126220102008-08-14T12:43:00.002-05:002008-08-14T13:06:56.473-05:00

Je suis parmi ceux qui croient qu'il faut rendre à César ce qui appartient à César. Je vous signale donc la publication d'un excellent billet par Laurent Maisonnave de Vidéopresse.Web vidéo : études de marché et chiffres clés présente les toutes récentes études portant sur le Web vidéo. Parmi les conclusions:Malgré le fait que le temps qu'ils passent à regarder des vidéos sur Internet a augmenté

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-8333583328928777942008-08-13T22:21:00.006-05:002008-08-14T00:15:44.533-05:00

Divulgation d'intérêts : CNW commandite la série 3e mardi Third Tuesday Montréal, dont je suis l'instigatrice et que j'ai lancé en collaboration avec une dizaine de collègues bénévoles en début d'année. Ce blog, et donc ce billet, m'appartiennent en tant qu'individu et professionnel. Je ne parle pas au nom de mes collègues, ni de 3e mardi Third Tuesday.J'ai eu droit à un petit scoop plus tôt

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com6tag:blogger.com,1999:blog-5337785011470607861.post-41251529718152657632008-08-11T12:37:00.005-05:002008-08-12T14:01:17.708-05:00

Names have been withheld, because .. well .. I'm making a point, not looking to single anyone out.Yesterday, I was on the receiving end of a WOM agency's pitch. Last week, one of their reps contacted me by email on behalf of their client to see if I would be interested in .. and would qualify for .. the opportunity to review a beauty/personal care product:Hi Michelle,I just surfed past your blog

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com5tag:blogger.com,1999:blog-5337785011470607861.post-43681808265777339582008-08-08T19:01:00.002-05:002008-08-08T19:30:35.752-05:00

Vous êtes blogueur, baladodiffuseur, internaute, relationniste ou marketeur s'interrogeant sur ce qu'il y a de neuf dans le domaine des nouveaux médias? PodCamp Montréal, qui aura lieu les 20 et 21 septembre au Pavillon de Design de l'UQAM est l'endroit tout indiqué. Malgré le nom qu'elle porte, cette 'anti-conférence' gratuite ne se limite pas exclusivement à la baladodiffusion. En fait, comme

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-50164253552852332912008-08-06T15:18:00.004-05:002008-08-06T15:53:54.243-05:00

Oof! Là je viens de me donner un coup de vieux. Hé oui! Il faut commencer à y songer, même lorsqu'on est une jeunesse de trente quelques années. Je fais donc ma part en appuyant les initiatives de ma mentorée, Roxane Vézina. Depuis quelques mois, Roxane contribue au rayonnement d'un groupe local:Sauvons nos trois grandes îles de la rivière des Mille ÎlesNous sommes une association fondée en

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-90572174608778159372008-08-06T14:34:00.003-05:002008-08-06T14:40:57.373-05:00

Come one, come all! The PodCamp Montreal blog is starting to make some noise - we've just announced special rates at Trylon Apartments for attendees and have unveiled our cool new badge. You can check out one version to the right, and the others on the PodCamp Montreal blog.Stay tuned for confirmation of our Saturday night eventWe're negotiating some great partnerships, but are still looking

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-76464625932635262702008-08-04T15:20:00.003-05:002008-08-04T15:39:08.548-05:00

Radio-Canada vient (?) de lancer une campagne publicitaire sur Facebook. Ils ont le tour : une belle photo du jeune Félix Leclerc avec le texte suivant a tout de suite capté mon attention:Félix Leclerc à la téléRevoyez la première prestation de Félix Leclerc sur les ondes de la télévision canadienne en 1953.Comment savoir que j'ai un petit faible pour Félix? Rien dans mon profil ne l'indique. Si

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-8701684213438484942008-08-03T21:07:00.003-05:002008-08-03T21:15:38.794-05:00

À écouter, absolument, surtout si vous ne comprenez pas encore l'impact de YouTube. Croyez-moi, ce sont 55,33 minutes très bien investies.Présentation du Dr. Mike Wesch, prof en anthropologie culturelle à l'université de Kansas.

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-72535688533886984282008-07-30T15:54:00.003-05:002008-07-30T16:03:29.529-05:00

Have just received my alpha invite for Pitch Engine. Not quite sure to what extent it offers a full-service media relations platform, but suspect that it is limited to providing social media release layout without moving towards actual distribution. So basically, you'd point media to this social media press release tool rather than to those offered by, say, Marketwire or CNW.I'm looking forward

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-84525950821569780422008-07-26T07:57:00.002-05:002008-07-26T08:05:00.734-05:00

The next time your client asks you why he should care about social media, pull up Marta Kagan's presentation on Slideshare. Kagan drives the message ... or several messages ... home in a compelling way. Clear and to the point. In other words, no f**cking around.Thanks to Marie-Hélène Haeck, who shared this on Facebook (so I could share it with you ... and so on ... and so on).

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-25987898954492111322008-07-25T15:49:00.003-05:002008-07-25T15:53:27.826-05:00

Good news. Once the big boys start tossing the ball around, the others start to pay attention and will want to play too:74 of Fortune 500 Use Blogs to Communicate With CustomersFifteen percent of Fortune 500 companies are blogging, according to a recent study from WOMMA member company Burson-Marsteller. Technology companies were the heaviest bloggers, with the top four industries with blogs

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-20291640917121970912008-07-22T08:36:00.004-05:002008-07-22T08:46:43.717-05:00

Je prépare le lancement d'un nouveau projet personnel en baladodiffusion. Contrairement au premier, qui était une série d'entrevues avec des anciens camarades du secondaire, ce projet promet d'intéresser un public plus large. J'en parlerai en plus grand détail sous peu.Tout ça pour dire que j'ai l'intention d'utiliser non seulement Flickr, mais également PlanetEye, pour 'illustrer' mes propos

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-65893944117560171012008-07-21T14:53:00.003-05:002008-07-21T15:05:08.040-05:00

J'ai eu droit à un avant-goût de la nouvelle interface Facebook aujourd'hui.Premières impressions?- Look blogue, 2 colonnes- La pub prend sa place - beaucoup plus en évidence- Possibilité de commenter le statut Facebook des utilisateurs- La navigation est un peu plus longue - on ne retrouve plus tout (ou presque) sur une seule pageMa modification préférée? L'ajout d'un engin de recherche à la

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-19038545271213838982008-07-15T08:13:00.002-05:002008-07-15T08:22:00.878-05:00

Sean Moffit of the Buzz Canuck blog and Agent Wildfire is conducting a survey on Word of Mouth marketing. I'd encourage you to take a few minutes to complete it. Survey available here.How did I find out about this survey? Sean sent a message to members of his 1% Army Facebook group 15 minutes ago. He posted a blog entry about it. I imagine he's probably promoted it through Twitter as

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-63667121536808931872008-07-12T23:35:00.002-05:002008-07-12T23:42:48.322-05:00

Am breaking into my holiday break with a quick link to a happy discovery : a Facebook app that actually understands the importance of proper marketing.Too many Facebook application developers expect you to add their app just because your friends are doing it. They're relying 100% on the power of influencers.For those of us who think for ourselves, it's nice to see a Facebook app that actually

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-71657599658785131772008-07-03T07:04:00.004-05:002008-07-03T07:11:32.060-05:00

I'm finding FriendFeed pretty useful. Now I learn that it can become even more so. FriendFeed is apparently testing embedded players on the platform.Interesting blog post on the practicalities of following your podcast feeds through FriendFeed by Mark Hopkins here. Looks promising, but Hopkins concludes (and I agree) that FriendFeed will need to tweak this tool a little before it can be

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-44655872996402853582008-07-02T21:37:00.005-05:002008-07-02T22:05:14.208-05:00

J'ai eu le grand plaisir de passer lundi soir en excellente compagnie : Isabelle Juppé et une dizaine de blogueuses québécoises, dont je faisais partie, se sont réunies -- en compagnie de quelques hommes, dont certains auteurs du Pourquoi blogueur dans un contexte d'affaires -- pour partager quelques impressions concernant l'époque numérique que nous vivons actuellement.J'en ai profité pour me

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com4tag:blogger.com,1999:blog-5337785011470607861.post-73843930077459773702008-06-30T07:50:00.002-05:002008-06-30T08:04:58.368-05:00

The Associated Press is reporting that Facebook is working with Visa to test out a new monetizing concept for the site. Not only is Visa pumping $2 million into the site's advertising platform, it's including Facebook in a campaign aimed at small business owners.Visa will give a $100 advertising credit on Facebook to the first 20,000 U.S. businesses who download the Web application needed to join

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-32765992749326985232008-06-27T13:28:00.003-05:002008-06-27T13:42:11.198-05:00

J'avoue que ça fait du bien de savoir son travail apprécié. Et, pourquoi pas, un petit velours supplémentaire quand celle qui apprécie est Isabelle Juppé.Mme Juppé commente le blogue de Moisson Montréal dans un récent billet que vous trouverez ici. Notre ami Philippe Martin, qui a bien su traduire ma vision et les besoins de mon client en outil super intéressant a eu la gentillesse de présenter

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-66826709856996166652008-06-23T21:54:00.004-05:002008-06-23T22:11:09.873-05:00

Je reviens de PAB2008 -- Podcasters Across Borders est à sa 3e édition et moi, à ma 2e. J'étais heureuse de présenter le projet Moisson Montréal aux participants, mais surtout heureuse de constater que le Québec a beaucoup à offrir à la communauté de baladodiffuseurs.Nous étions 5 à présenter à PAB:Bob Goyetche (un des organisateurs de PAB)Sylvain Grand'MaisonJulien SmithMarko Kulik... ont tous

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-39807241349436377822008-06-15T10:46:00.003-05:002008-06-15T10:57:21.740-05:00

Vous en avez marre de passer de Twitter, à Blogger, à delicious, à Flickr, à YouTube pour suivre votre réseau? Enfin, un aggrégateur de contenu qui est à la fois pratique, convivial et interactif. Vous pouvez le découvrir ici.

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-48913377768762668182008-06-15T10:39:00.003-05:002008-06-15T10:45:20.170-05:00

Loic Le Meur, le blogueur le mieux connu en France, explique Seesmic et parle de médias sociaux, de politique américaine et d'amour au journal L'Express.Entrevue ici.

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-76076030005923159722008-06-14T15:34:00.004-05:002008-06-14T16:39:48.531-05:00

I like the Hockey Night in Canada theme song as much as the next Canadian. It brings me back to a late-70s living room on Fallingdale Crescent in Bramalea Ontario, where an Irish immigrant father and his three young kids cheered for the Leafs while the true born-and-bred hockey fan was in the kitchen probably wishing the Canadiens played more often on CBC. Like a lot of people, for me the song is

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-1589692009514897982008-06-10T09:28:00.002-05:002008-06-10T09:40:27.925-05:00

The Stratford Festival has launched a Facebook marketing campaign:"Hooked on Shakespeare" is a Stratford Shakespeare Festival application that allows you to: build a Shakespeare character personality profiler; find out how famous actors are connected to the Festival with a "6 Degrees of Separation" game; and test your knowledge of Shakespeare in a trivia contest (free ticket prizes awarded

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-50321636366951338632008-06-08T06:49:00.012-05:002008-06-08T08:05:12.246-05:00

Certain journalists define their generation. I see Jim McKay as one of these. Like Walter Cronkite announcing Kennedy's assassination, or the journalists on the ground on September 11th, McKay's voice remains etched in the minds of everyone who followed the tragic events of the Munich Olympics in 1972: When I was a kid, my father used to say Our greatest hopes and our worst fears are seldom

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-35073719325211681002008-06-01T17:14:00.003-05:002008-06-01T17:49:27.663-05:00

On the heels of my recent blogpost about the use of social media by music festival organisers and promoters, I was happy to hear about David Usher's CloudiD blog through Mitch Joel's Six Pixels of Separation podcast. Usher is the former lead singer of Moist and a social media early adopter. From what I've seen, he's got a Facebook profile and has played with YouTube. He's even following me on

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-55739564359542298182008-05-30T13:48:00.003-05:002008-05-30T14:17:15.267-05:00

HubSpot does it again, with another great online tool for PR practitioners. This time, it's a press release grader. The concept is simple : you cut and paste the content of your press release into the tool, add the company name and website address and you're off to the races.The results is an online report (with copy emailed to you) which shows you where your release falls short. Particularly

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-56146648925688612972008-05-29T22:43:00.004-05:002008-05-29T22:53:37.305-05:00

Un nouveau livre sur les médias sociaux qui semble parfaitement adapté pour répondre aux besoins des néophytes:The New Influencers is a book for corporate marketers and executives who want to understand and engage with the vast new channels of influence that are emerging online.It's a book about the people who are using online media to drive what may be the greatest change in market dynamics

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-49136199720489981422008-05-29T19:48:00.004-05:002008-05-29T21:03:42.196-05:00

In the most recent Pew Internet and American Life report, released May 19th :37% (of respondents) said the Internet led them to buy more music than they otherwise might have39% of online music buyers reach out directly to artists' websitesWhile offline sources continue to dominate,56% (of respondents) say they find out about music through various online tools, such as going to a band's or

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-25580406937315375842008-05-27T16:47:00.003-05:002008-05-27T16:59:39.256-05:00

Last night, Montreal had the pleasure of welcoming Shel Holtz to its monthly 3e mardi Third Tuesday event. Shel's an interesting speaker and a good storyteller. His talk about the role social media .. particularly blogging .. can play within and beyond the walls of a corporation is certainly timely in a market such as ours, where agencies and CEOs are starting to explore social media

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-14514983885101976032008-05-25T23:05:00.004-05:002008-05-25T23:16:34.342-05:00

CT Moore has some interesting things to say about SEO in this weekend's blog posting, including the fact that using bold for Michelle Sullivan Communications will make Google like me even more.To sum up his thinking, I present to you his SEO strategy recap :So, what I’ve done for SEO here is:emphasized certain keywords by emboldening them: Montrealer, hipster, geekster, and scenester (as far as I

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-10949839120490104872008-05-19T18:35:00.002-05:002008-05-19T18:39:02.042-05:00

If you're in Montreal next Monday (May 26th), be sure to drop by 3e mardi Third Tuesday Montreal for a special session with Shel Holtz.If you can't make it (so sad) then feel free to leave your 'I've always wanted to ask Shel this question' questions here, in the comments of this blog, and I'll be happy to ask them on your behalf and report back to you.

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-1046254690608259792008-05-17T17:44:00.003-05:002008-05-17T18:18:36.759-05:00

Yet again, thank to CNW, I had the opportunity to participate in an interesting event yesterday, this time with Robert Melnbardis in the offices of Thompson-Reuters. Melnbardis held court, covering a variety of topics centering around the ways in which Reuters is adapting to a media world in full technological mutation. Take-aways : - Reuters is working with a new platform with bells and whistles

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-21073041962337257572008-05-16T08:13:00.003-05:002008-05-16T08:32:31.698-05:00

Dans un monde où Paris Hilton est la cible des paparazzis pour la moindre niaiserie, il n'est peut-être pas surprenant que nos clients, qui s'investissent corps et âme dans la réalisation de leurs projets, soient déçus quand leur nouvelle ne fait pas la Une de tous les quotidiens de la province et que le nom de leur entreprise ne monte pas aux lèvres des Derome de ce monde.Mais leurs attentes

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-28414477650273973692008-05-16T07:10:00.002-05:002008-05-16T07:19:59.582-05:00

Malgré nos meilleurs efforts, nous ne pouvons être partout. Voilà pourquoi je tente de partager ce que j'apprends dans les ateliers et conférences auxquels je participe ici, dans les 'pages' de ce blogue. Et voilà pourquoi j'apprécie ceux qui font pareil.Pierre Bouchard nous parle cette semaine de l'atelier La pensée de Grunig, offerte par la SQPRP en collaboration avec McGill la semaine

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-12605232864857635182008-05-15T20:25:00.004-05:002008-05-15T21:06:00.824-05:00

Robert Melnbardis of Reuters and Martin Vallières of La Presse were on hand at this morning's CNW breakfast conference and I have to say it was worth hauling my tired carcass downtown at 7:30 this morning to attend.Some take-away items of particular note:- both Cyberpresse and Reuters are in the process of revamping their web presence. Reuters will unveil something next month, which Cyberpresse

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-69504926309675723452008-05-15T20:18:00.004-05:002008-05-15T20:25:13.103-05:00

The Montreal Gazette has a new freelancer on the payroll - at least I presume they're paying him ..Montreal's English language daily is has begun publishing excerpts from Mitch's Six Pixels of Separation blog, starting with 'The seven highly effective corporate blogs', originally published online on April 19th.Congrats, Mitch!

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com3tag:blogger.com,1999:blog-5337785011470607861.post-22261320219205440342008-05-12T18:01:00.002-05:002008-05-12T18:08:21.128-05:00

Mon client, Moisson Montréal, vient de lancer sa première baladodiffusion, en co-production avec la Coalition énergie et construction durable (CECD). Disponible sur le blogue et via iTunes depuis cet après-midi, Réno-éco vise à faire partager l'expertise des experts en bâtiment et construction durable de la CECD avec le grand public, mais aussi avec l'industrie de la construction, les décideurs

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-60581341363046923082008-05-10T07:59:00.004-05:002008-05-10T08:22:35.221-05:00

One potentially interesting use for Facebook is for contest promotion ... and one interesting use for contests is buzz creation. Everyone loves a good contest. The combination of the two can give an interesting result.One such example is the Frank Sinatra - The Chairman of the Board contest:Frank Sinatra passed away 10 years ago on May 14th 1998. To honor Frank Sinatra, we are having a World-Wide

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-85620927424616966242008-05-06T23:22:00.005-05:002008-05-06T23:41:33.548-05:00

Anji has got a very nice Brazillian podsafe music selection online since March.Unfortunately, my brain just can't seem to turn off lately, so while listening I kept reading and stumbled on a little gem in one of Anji's posts. She mentions that Adam Curry turned her on to drop.io, which, among other things, allows podcasters to swap promos. Maybe someone at PAB will explore this a little and let

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-59401894854203231102008-05-05T13:18:00.002-05:002008-05-05T13:25:49.482-05:00

Il y a de ces collègues, devenus amis par la force des choses, qui nous marquent indéniablement. Hélène Richer était de ceux-ci. Webmestre responsable du portail corporatif de Microcell Télécommunications/Fido et ma voisine de bureau à l’époque où le maître de Fido était André Tremblay, Hélène impressionnait par la richesse de ses connaissances, par son professionnalisme et, pour ceux qui

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-31107836030090127902008-05-03T12:09:00.003-05:002008-05-03T12:17:29.584-05:00

Félicitations à mon ancien patron Ahmed Galipeau, à Serge Vallières et à tous les employés du cabinet AGC Communications pour le lancement de leur blogue. Je sais que vous avez des choses à dire et j'ai bien hâte de vous lire!

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-28687376356538587542008-05-01T16:16:00.002-05:002008-05-01T16:22:52.186-05:00

Se pourrait-il que la sous-valorisation de la profession des RP explique la quasi-absence d'hommes inscrits aux programmes universitaires en communication?C'est un peu cruel de vous lancer ça comme ça, après une petite absence et sans développer davantage. Mais bon - voici ce à quoi je réfléchis de ces jours-ci.Quand j'ai soulevé la question lors d'une conférence offerte par Alain Charbonneau à

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-13253180069460383252008-04-22T20:30:00.004-05:002008-04-22T21:34:49.059-05:00

J'ai fêté le Jour de la Terre en travaillant dans mon jardin et en pensant au blogue de Moisson Montréal et la Coalition énergie et construction durable. Google Analytics m'indique que:63% des visiteurs se dirigent -- naturellement -- vers la page principale du blogue, tandis que 6% passent par la page Participants pour en apprendre plus sur Moisson Montréal et la CECDles visiteurs passent, en

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-72953896736500591512008-04-18T06:38:00.002-05:002008-04-18T06:43:51.834-05:00

ACEI/CIRA a annoncé cette semaine que le domaine point-ca a atteint la barre du 1 million.Les Canadiens, qui forment l'une des nations les plus branchées dans le monde, utilisent l'Internet en nombre croissant, tant pour des raisons personnelles que professionnelles ou commerciales. L'atteinte du million de noms de domaine point-ca témoigne de la forte présence du Canada sur l'Internet et de la

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-9477351332577232642008-04-17T07:39:00.003-05:002008-04-17T07:54:25.743-05:00

J'ai lancé mardi un blogue collaboratif pour Moisson Montréal et son partenaire, la Coalition énergie et construction durable (CECD).Le public pourra suivre l'évolution d'un projet pilote de mise à niveau énergétique du bâtiment industriel de Moisson Montréal à l'adresse suivante: www.moissonmontreal.org/blog. Ils y trouveront des billets rédigés par des experts en construction durable ainsi que

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-71595007343960068702008-04-13T22:25:00.004-05:002008-04-13T22:39:11.739-05:00

Stéphane Guérin, consultant en e-business et marketing Internet, tient Le techno-blogue à Steph et a aussi lancé Tout le monde en blogue, un palmarès des blogues francophones.Un récent billet m'a interpellé : Aux poubelles les communiqués de presse. À lire. Et à lire, aussi, son 5 règles à suivre pour téter un blogueur et son Quoi de neuf avec le social bookmarking francophone.Citation du jour :

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-62627993483514214542008-04-11T06:35:00.003-05:002008-04-11T06:36:58.663-05:00

Je vous parlerai d'un nouveau projet de blogue pour Moisson Montréal dès son lancement, lundi prochain. À suivre!

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-33920000985175782572008-04-06T16:24:00.003-05:002008-04-06T16:43:40.491-05:00

It really is quite amazing the number of tools out there to help you ensure you're getting the right amount of online visibility. One is Website Grader by HubSpot. Here's what it had to say about this blog:A website grade of 90/100 for eminencegrisemontreal.blogspot.com means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com3tag:blogger.com,1999:blog-5337785011470607861.post-2968874236100503532008-03-29T14:49:00.004-05:002008-03-29T15:07:22.026-05:00

The Douglas is a world-class institute, affiliated with McGill University and the World Health Organisation, which treats people suffering from mental illness and offers them hope and cure. Its teams of specialists and researchers continually advance scientific knowledge, integrate it into patient care, and share it with the community to increase awareness and thereby eliminate stigma around

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-79537284703357367182008-03-27T11:43:00.002-05:002008-03-27T11:55:27.743-05:00

Si vous êtes comme moi, vous adorez Pedro Almodovar. Quelle belle surprise, alors, d'apprendre que le cinéaste espagnol lance un blogue qui suivra l'évolution de son prochain oeuvre, "Broken Dreams".Le blogue sera disponible à compter de vendredi en anglais, en espagnol et en français. Le volet espagnol héberge déjà du contenu.Pourquoi pas? Un petit extrait pour le plaisir de nos lecteurs

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-61343326961264930952008-03-24T10:07:00.005-05:002008-03-24T10:29:38.879-05:00

Ironic, really, that it would be Facebook that would put me in touch with Minter Dial, Managing Director, International Professional Development & Communication at L'Oreal Coiffure. Particularly, since the first post which caught my eye in his blog's archives is entitled Human Touch and the anti-Facebook trend.Minter found my blog through a degree of separation, appropriately named Mitch Joel (

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-28222002260324658552008-03-21T13:09:00.003-05:002008-03-21T13:40:48.016-05:00

Les fidèles auront remarqué que je parle de faire une refonte de mon site web depuis des lunes. En gros, j'ai eu quelques faux départs. Une consultante m'a laissé tomber (!) parce qu'elle avait accepté un poste et n'avait plus de temps pour moi. Je n'étais pas satisfaite du travail d'un autre, fort sympa, mais manquant de panache. En un seul mot : décourageant. Un ami m'a dépanné, le temps que

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-51040158232561184602008-03-18T12:09:00.003-05:002008-03-18T12:19:28.291-05:00

Soyez des nôtres ce soir, 18h, au Lolita Lounge (rue Sherbrooke coin St Urbain). Nous recevons 'la gang' de Pourquoi bloguer dans un contexte d'affaires. Trois des dix auteurs de cet ouvrage collectif, dont Marc Snyder, Claude Malaison et Martin Lessard, nous parleront de l'importance grandissante des blogues. Collectif sous la direction de Claude Malaison Edition : Isabelle Quentin (iQ) Paru le

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-51326931032981938752008-03-15T16:38:00.003-05:002008-03-15T16:48:52.146-05:00

Félicitations à notre ami Laurent Maisonnave, qui a épousé sa belle Isabelle il y a quelques moments.Je n'étais pas sur place. Comment le savoir alors? Pour ça il faudra remercier Christian Aubry, qui a choisi, il y a de ça quelques minutes seulement, de nous avertir via Facebook de la possibilité de suivre la cérémonie en direct sur Yahoo. J'ai pu naviguer vers le site au moment où le jeune

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-7305093346573680012008-03-15T14:30:00.002-05:002008-03-15T17:12:49.715-05:00

La nouvelle est tombée cette semaine : Le Mouton Noir de la télé sera acheté par la société Remstar.Tout relationniste ayant le devoir de bien comprendre d'où provient la ligne éditoriale des médias avec lesquels ils travaillent, je me penche sur un petit travail de recherche me permettant de commencer à me familiariser davantage avec l'entreprise qui va bientôt tirer les ficelles. Quelques infos

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-20880351295287244422008-03-15T10:22:00.003-05:002008-03-15T10:46:04.050-05:00

Jérôme Plantevin signe un article intitulé Prenez la parole sur un blogue dans le Journal les Affaires ...et notre ami Marc Snyder y est cité:Un blogue d'entreprise est un bon outil de gestion de projets. "Toute l'information y est centralisée, datée, signée et facile à trouver", note le consultant Marc Snyder dans le livre Pourquoi bloguer dans un contexte d'affaires, aux Éditions IQ.Marc sera

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-192234210623170522008-03-14T11:09:00.003-05:002008-03-14T11:21:37.083-05:00

Now online : the first two installments of a monthly video interview series to be recorded by CT Moore, of Gypsy Bandito and the 3MTT organising committee, during our 3e mardi Third Tuesday Montreal events.The first features Heidi and Melissa of USAFundraising, a division of Reader's Digest.The second has Duncan Moore explain his use of online media, including blogs and Twitter.Coming soon (

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-37276785402744687842008-03-13T15:58:00.002-05:002008-03-13T16:14:01.210-05:00

Vous connaissez Cory Doctorow ? Il est l'éditeur d'un des plus importants blogues en Amérique : Boing Boing. Si vous ne connaissez pas Boing Boing, cessez de lire ce billet et précipitez vous vers leur site afin de mieux comprendre le phénomène. Pis revenez.Dans un récent article, il présente un beau résumé de conseils que se doivent de suivre tous ceux qui veulent attirer -- et maintenir --

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-40628418722970856652008-03-13T15:07:00.004-05:002008-03-13T15:29:33.382-05:00

Podcasters Across Borders est devenu un incontournable au calendrier des baladodiffuseurs canadiens, attirant également un bon nombre d'américains. Pour y avoir assisté l'an dernier, je suis en mesure d'affirmer que le contenu est riche, l'ambiance sympa, les activités de réseautage en soirée divertissantes et le tarif plus que raisonnable.La programmation 2008 est en ligne depuis cet après-midi

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-78060971437053711122008-03-12T12:21:00.002-05:002008-03-13T09:35:25.838-05:00

Maybe it's because I'm not a gamer. Or because I'm not (currently) feeling a pressing need to escape into another persona. I'm just not into Second Life. I get as far as the first step of trying to create, dress and manoeuvre my avatar and get bored. I would need someone to hold my hand and give me an interactive demo.Maybe I'll call my lawyer.Montreal's Davis LLP has just become Canada's first

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-78466017691824851352008-03-11T22:26:00.003-05:002008-03-13T09:39:49.892-05:00

Episode 102 of Inside PR features moi and my Sunday night franco brain. It was past 10 on Sunday night when we taped this and my mind was furiously trying to translate as I spoke. My hats off to everyone else on this podcast panel who managed to get through the recording without uttering a 10th of the Uhs .. and ums .. that I did. There's definitely an art there that I am still in the process of

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-85890792502405601762008-03-10T09:51:00.004-05:002008-03-10T09:56:50.707-05:00

Branchez-vous nous offre ce matin un premier article d'une série de 5 sur son sondage exclusif concernant les habitudes de consommation des Québécois sur Facebook.Quelques statistiques à faire réfléchir:plus d'un Québécois francophone sur quatre est abonné au site de réseautage social Facebook;Au Québec, il y aurait 947 540 personnes d'inscrites, selon Facebook, sur une population estimée de 7

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-79398635691354382132008-03-09T23:19:00.005-05:002008-03-09T23:45:36.976-05:00

Am listening to a recording of tonight's InsidePR roundtable discussion (check iTunes this Tuesday).Unbelievable. In an oblique reference to the Lacy-interview-Twitter-propagated-'scandal' at SXSW, I called Facebook's CEO -- ZuckerMAN! Ugh. I make this slip up all the time, though usually only in my mind and not live on Canada's top PR podcast.Once I stop flagellating myself over this, I'll

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com3tag:blogger.com,1999:blog-5337785011470607861.post-56796868438286058192008-03-09T19:14:00.005-05:002008-03-09T19:40:28.873-05:00

Le Ministère de la culture et de la communication de la France se prononce. Nos cousins ne doivent plus dire 'blog', mais plutôt 'bloc'. Non, je n'ai pas dit blogue. Bloc. Ou bloc-notes.Selon le France Terme (dépendant du ministère de la Culture):bloc-notes, n.m.Forme abrégée : bloc, n.m.Domaine : Télécommunications-Informatique/InternetDéfinition : Site sur la toile, souvent personnel,

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-43830243943039209522008-03-09T17:36:00.003-05:002008-03-09T19:06:26.813-05:00

Tonight, I'll be joining the new InsidePR roundtable. Terry and Dave have passed the 100-episode mark and have shaken things up with a new format. Each week, they invite PR professionals who are blogging and podcasting to add their voices to the InsidePR discussion.Last week's roundtable participants:Julie Rusciolelli from Maverick PRKeith McArthur from Veritas’ com.motionMartin Waxman from

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-10686171694814553762008-03-03T00:02:00.002-05:002008-03-03T00:07:25.362-05:00

Du nouveau pour votre blogroll. Sophie Labelle, présidente des Jeunes Relationnistes (SQPRP) se lance dans le blogosphère:Le parcourt sans prétention d'une jeune professionnelle en RP qui souhaite mettre un peu de soleil dans vos journées. Au fil d’innombrables lectures, de rencontres enrichissantes et d’expériences cocasses, j’ai envie de vous partager mes coups de cœur et mes découvertes dans

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-80562289307907911162008-03-02T09:21:00.003-05:002008-03-02T09:28:14.784-05:00

Dans son tout dernier bulletin, l'incontournable Grenier Aux Nouvelles publie un article sur les blogues en collaboration avec virus marketing.Vous pouvez lire la chronique ici.Et je cite : Sébastien Leblanc (ex-UQAM, -Euromobile, -Bell Canada) et Patrice Lagarde (ex-Astral Média Radio, -Cinémas Famous Players, -Chez Cora Déjeuners) de Virus Marketing deviennent collaborateurs du Grenier aux

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-14513967885583642502008-03-01T12:15:00.003-05:002008-03-01T12:26:49.083-05:00

If you're kicking yourself for having missed last weekend's Podcamp Toronto, relax. Video archives from various sessions are now available online, courtesy of the Podcamp wiki.Since I made a conscious decision to skip a majority of the marketing/social media sessions, in order to focus my attention on everything podcast, I missed fantastic presentations by people like Chris Brogan. Rumour has

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-14773314749752308252008-02-29T00:41:00.003-05:002008-02-29T00:47:52.936-05:00

You can hear a recap of a few of the Podcamp Toronto sessions ... and hear my dulcet tones ... by listening to George Motoc's podcast here. George normally podcasts for the Romanian community, but made an exception in order to share his thoughts about his Podcamp Toronto experience with a wider audience.I've interviewed George about interviewing techniques for podcasting, and will post that

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-33396083263621505762008-02-25T11:29:00.005-05:002008-02-25T11:57:31.109-05:00

En cette veille de dépôt budgétaire, Bob LeDrew, consultant en relations publiques chez Thornley Fallis, propose des conseils aux lobbyistes de petites entreprises dans ce reportage sur les ondes de CBC.Vous pouvez également lire son billet à ce sujet ici.Je vais m'abstenir de commenter ce cas précis, car une des personnes mentionnées est parent par alliance, mais de façon générale, je constate

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-34156940642838742052008-02-24T16:07:00.008-05:002008-02-25T08:26:52.903-05:00

Mitch Joel conferenced in to this ooVoo event using ... well .. ooVoo.We tried to conference in a couple of other people, from Finland, Nashville and elsewhere, but there were some technical problems that, at times, made it sound like the speakers were underwater. For some reason, the video wasn't always available, so ooVoo simply posted the user's profile photo.What does a service like ooVoo

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-290002692771902092008-02-24T15:16:00.004-05:002008-02-24T16:05:07.165-05:00

Dave Delaney (Two boobs and a baby + and The Nothing Show) has a last minute addition to the Podcamp Toronto schedule : with all the Twitter talk that's been happening this weekend, he's decided to look at using the platform to promote brands.Some interesting stuff:Japan is the leading Twittering countryTwitter is popular among a more educated audiencem/f = roughly 50/50Use it : to build

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-39885266854933501572008-02-24T13:54:00.003-05:002008-02-24T14:34:53.107-05:00

Nos amis Jerome Paradis et Kim Vallée se sont déplacés pour présenter leur application 'Status Competition' aux participants de Podcamp Toronto.Jerome explique qu'ils étaient à la recherche d'une façon amusante de 'jouer' avec Facebook et de faire de l'expérimentation sociale. Kim dit qu'elle utilisait le status competition de Facebook pour promouvoir son blogue et trouvait que c'était une façon

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-41961946806275243412008-02-24T13:06:00.007-05:002008-02-24T13:50:22.239-05:00

Keith McArthur & Matthew Ingram speak to the question of ethical practices in the social media space.Keith presented three case studies :Case study 1 : Jimmy Carter - the CBC called him a 'Washed up peanut farmer'. It was an April Fool's gag. The Globe picked it up as a real story, and it made the front page of the G&Mail.Case study 2 : Ford Mustang calendar made by fans. A story came out saying

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-48797449450081824022008-02-24T13:06:00.000-05:002008-02-24T13:07:27.083-05:00

Matthew Ingram and Keith McArthur (Veritas)

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-70621352002005366782008-02-24T11:37:00.002-05:002008-02-24T11:45:12.543-05:00

Bob Goyetche recommends having your own WordPress site witha Libsyn back end. You get the best of both worlds : a cost effective media file hosting platform, and a site that is flexible and reliable.Wordpress.org - this is where the software actually lives. You download and install it on your server. You do need some technical expertise for this, since you're managing your own database. A lot

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-5832526657914343542008-02-24T11:33:00.003-05:002008-02-24T11:37:25.997-05:00

Bob Goyetche describes what Julien Smith does with SEO as black magic, but he certainly does a good job of simplifying the explanation, from what I could tell. Unfortunately, there's so much going on that I only caught about 2 minutes of his presentation.Next up, Wordpress

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-11744383709791561452008-02-24T10:48:00.004-05:002008-02-24T11:23:27.186-05:00

This series of presentations by 'greencasters' showcased a few environmentally oriented blogs and podcasts:Glenn McKnight and Ryan Wiseman of the Energy Conservation Society of Ontario presented their Oshawa Energy Conservation Fair campaign strategy. Their campaign capitalizes upon the how-to angle, speaking to people who are already sensitized to the importance of controlling carbon

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-54438038886106417282008-02-23T15:59:00.002-05:002008-02-23T16:51:37.868-05:00

Donna Papacosta is leading this roundtable discussion on corporate podcasting. The session has attracted some 20-odd participants, may of which come from the non-profit or community sectors.Some key points raised during the discussion:A podcast seems to be an easier sell than a blog - companies relate podcasts to radio shows and so grasp the value much more easily.It seems easier to sell podcasts

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com3tag:blogger.com,1999:blog-5337785011470607861.post-68191958589267096552008-02-23T14:31:00.004-05:002008-02-23T14:59:01.089-05:00

Étude de cas présentée par Wayne MacPhaill de la firme torontoise w8nc. Le profil démographique des employés de la Société Alzheimers? 40+ et un peu technophobe. Inaugurée dans le contexte du projet Manulife Walk for Memories, un premier podcast intitulé Talk for Memories a permis aux membres de l'association d'apprivoiser les médias sociaux.Riche de cette expérience, ils ont procédé au lancement

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-57261516758746691452008-02-23T13:41:00.002-05:002008-02-23T14:21:07.473-05:00

This hands on workshop led by Mark and Bob of Canadian Podcast Buffet actually led the group of 40-odd participants through the recording process. As a group, we recorded a bunch of audio excerpts - everything from intro, to wrap up, to 'sound effects', to call to action. Some tips shared included paring down contact information, microphone usage, phone interview technology, editing, podsafe

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-65904804397969294462008-02-23T11:34:00.003-05:002008-02-23T12:06:23.327-05:00

Social media is a bit part of the Podcamp Toronto scheduling. I'm going to hit at least one this weekend:Dave Fleet is one of my favourite social media guys (go through my archives if you want proof). He's working with the public security division of the Ontario Government.His presentation touches on the use of social media during the recent California fire disaster.Website wasn't adapted for the

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-57655486721278684652008-02-23T10:23:00.003-05:002008-02-23T11:18:15.251-05:00

Zero to Podcasting se veut une session pour débutants. Je passerai mon temps entre cet atelier de deux jours et les autres sessions.Fait intéressant : je dirais que 2/3 des participants ici ce matin s'intéressent aux podcasts pour des raisons d'affaires.On commence avec le choix et la planification d'un podcast.Ce qui en est ressorti:la passion est un élément essentiel au succès d'une

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-56331439114318578292008-02-23T10:22:00.002-05:002008-02-23T10:23:31.874-05:00

Et voilà, c'est parti.Podcamp Toronto 2008.Je vais tenter de blogueur 'en direct'A+

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-59369839550520075942008-02-21T10:07:00.002-05:002008-02-21T10:09:55.351-05:00

Je vous inviterais à visiter le nouveau site de 3e mardi Third Tuesday Montréal. Vous y trouverez deux billets, dont un résumant notre soirée inaugurale.À surveiller dans les prochains jours : le lancement du podcast et du vidcast 3e mardi Third Tuesday Montréal.

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-1522889140335970852008-02-16T23:53:00.005-05:002008-02-17T00:29:10.156-05:00

À surveiller:19 février :3e mardi / Third Tuesday Montréal avec Mitch Joel et Mylène Forget21 février :CloudRaker Presents: Analog Nights featuring Ignacio Oreamuno23 & 24 février :Podcamp Toronto26 février :Gala de l'Association canadienne des femmes en communications26 février :YulBizJe serai aux 4 premiers (oof!) - malheureusement, n'ayant pas encore réussi à me cloner, je devrai manquer le

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-21640909559270032742008-02-11T11:25:00.000-05:002008-02-11T11:47:17.402-05:00

Moisson Montréal lance une campagne pour la Saint-Valentin. Laurent Paquin, porte parole, vous offre le choix de trois souhaits vidéo que vous pouvez envoyer à votre bien-aimé, à votre ami ou à votre parenté, selon. Et ce, pour un don minimum de 5$. J'ai eu droit à un extrait complet : très cute. Une campagne archi sympathique. Vous pouvez voir et commander vos extraits via le site Web.Je vous

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-22751829510388823592008-02-09T12:01:00.000-05:002008-02-09T12:56:21.212-05:00

Happily, yesterday's Sheridan College lockdown ended without incident.This morning the semi-transparent lockdown page has disappeared and the website is back to its normal look and feel. A message from Sheridan's President is prominently displayed in the form of a media release. It includes the following information about communications strategies implemented during this crisis:Our college

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-31576109517767585662008-02-08T16:44:00.000-05:002008-02-08T16:58:33.323-05:00

As I blog, Sheridan College is under lockdown. Reminiscent of Virginia Tech, though hopefully with a much different outcome.Just as with Virginia Tech, communications strategies during times of crisis are key to ensuring the safety of students.Logging onto the Sheridan College website, we are greeted by a semi-transparent black screen, hinting at the normal webpage layout underneath, but with the

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-29131174603724771332008-02-08T12:11:00.000-05:002008-02-08T12:17:15.485-05:00

L'entreprise ontario-californienne, Serence Inc., devient la première entreprise à tester l'outil 2.0 de Marketwire.Voici les résultats.

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-51941044405870456272008-02-04T12:11:00.000-05:002008-02-04T12:48:07.537-05:00

Marketwire (anciennement CCN Matthews) était le premier fil de presse canadien à s'aventurer dans le monde des médias sociaux, il y a peut-être un an. À l'époque, ils avaient fait la gaffe d'envoyer, de façon proactive, les communiqués de presse de leurs clients vers des sites comme Digg et del.icio.us. Ils ont rapidement corrigé leur tir et, depuis plusieurs mois déjà, nous avons la possibilité

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-56623424712917926982008-02-03T02:06:00.000-05:002008-02-03T02:32:57.326-05:00

Hugh McGuire's earnestness is pretty contagious. I first heard him speak at Podcasters Across Borders last year, and again at a Montreal un-conference of some kind. He spoke about Librivox.org, non-commercial, non-profit and ad-free project :LibriVox volunteers record chapters of books in the public domain and release the audio files back onto the net. Our goal is to make all public domain books

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-445561083045972642008-02-02T14:46:00.000-05:002008-02-02T14:55:52.700-05:00

Une chose qu'on remarque, quand on commence à fréquenter d'autres bloggueurs : c'est une communauté marquée par une générosité et fraternité indéniable. Le partage d'information, d'outils, d'encouragement est assez impressionnant.Étude de cas : Dave Fleet du blogue Fleet Street (je peux me vanter de lui avoir proposé le titre). Je vous encouragerais à y faire un tour, car il partage les fruits

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com2tag:blogger.com,1999:blog-5337785011470607861.post-85817420667321122682008-01-31T11:08:00.000-05:002008-01-31T11:21:36.418-05:00

J'ai eu beaucoup de plaisir à retrouver la 'gang' de YULBizzeux (?!) mardi dernier au Café Mélies. Sympa, aussi, de poursuivre la soirée au Red Thai avoisinant.Ce regroupement de blogueurs d’affaires se rencontre le dernier mardi de chaque mois pour réseauter et parler blogues, médias sociaux, SEO, Facebook. Bref, communications.Et YULBiz fait des petits depuis quelques temps déjà. La prochaine

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-77931400078214274712008-01-29T09:17:00.000-05:002008-01-29T09:27:23.735-05:00

This January 14th article in eMarketer looks at the realities of B2B PR in the social media age. While it leaves blogs out of its survey for some reason, it still comes to the conclusion that companies need to start paying more attention to social media, web-based events, trade shows and conferences in order to reach corporate decision makers.Quote: In fact, according to MarketingSherpa, the

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-10515777831800635952008-01-28T23:02:00.001-05:002008-01-28T23:32:37.155-05:00

Ooops. There's an old marketing adage that goes something like this : there no such thing as bad press, just make sure you spell my name right whatever you have to say about me.But are you kidding me? Did T-a-r-g-e-t really want to be the TARGET of the blogosphere's wrath when they responded to a blogger inquiry this way?“Good Morning Amy,Thank you for contacting Target; unfortunately we are

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com1tag:blogger.com,1999:blog-5337785011470607861.post-13869302386924714532008-01-27T13:07:00.001-05:002008-01-27T14:16:28.210-05:00

It's provocative, humourous and launches a direct hit against wait times for women's health care in Ireland. Inspired by the real-life stuggles of a blogger, this PR campaign is already generating a nice buzz.Sabrina Dent, the driving force behind the lobbying initiative is quoted in the TT&AV media release as saying :Women make up more than 50% of the Irish population, but as a group, we're not

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0tag:blogger.com,1999:blog-5337785011470607861.post-3319784058897460652008-01-24T23:09:00.001-05:002008-01-24T23:33:36.790-05:00

Today's blog post of the day is actually a year old. It's fascinating in that it's a snapshot of the pre-Facebook era, back when MySpace commanded the spotlight. Ok, maybe fascinating to me and a few other social media freaks with a sense of the historical. But fascinating nonetheless.I feel like I've opened a time capsule. In her post, the blogger gives some visibility to Tretorn/Puma, whose PR

Michelle Sullivanhttp://www.blogger.com/profile/01289541352206939338noreply@blogger.com0