74 of Fortune 500 companies starting to play ball

Good news. Once the big boys start tossing the ball around, the others start to pay attention and will want to play too:

74 of Fortune 500 Use Blogs to Communicate With Customers
Fifteen percent of Fortune 500 companies are blogging, according to a recent study from WOMMA member company Burson-Marsteller. Technology companies were the heaviest bloggers, with the top four industries with blogs listed as: Computers, Office Equipment; Network and Other Communications Equipment; Semiconductors and Other Electrical Components; and Internet Services and Retailing. The study included only external blogs, and indicated a reported 270% increase since Fortune 500 blog tracking began in December 2005. A full 32% of the Fortune 50 have blogs, while the number shrinks to only 2% of the Fortune 451 to 500.

Source : womma

Social media lessons learned while humming the Hockey Night in Canada theme song

I like the Hockey Night in Canada theme song as much as the next Canadian. It brings me back to a late-70s living room on Fallingdale Crescent in Bramalea Ontario, where an Irish immigrant father and his three young kids cheered for the Leafs while the true born-and-bred hockey fan was in the kitchen probably wishing the Canadiens played more often on CBC. Like a lot of people, for me the song is sweetly nostalgic.

So when news came through Bob LeDrew's blog that CBC had decided not to renew the song's licence, I thought : Oh. That's a shame. Then a split second later my social media instincts kicked in. Within a few minutes, by about 10:30 Thursday morning, I'd posted an online petition and a Facebook group. I decided to experiment a little to see if the page would grow without my network and it slowly did thanks to the popularity of the sport, of the Hockey Night in Canada brand, and to the media attention the story was receiving. Growth happened much more quickly when I recruited my Facebook 'friends' to the cause, of course.

I stopped monitoring growth and reading comments on Monday, when, as promised, I forwarded the petition to CBC's president. I threw in the Ombudsman and a few media outlets in for good measure. Then I posted the following stats on the Facebook group page :

Closing stats (11pm ET June 9):
5087 members in this Facebook group
9033 total signatures on the petition

That's all in about 3.5 days.

That same day, Peter Cheney of The Globe & Mail called for an interview. I didn't make the cut : CTV stole my thunder by announcing it had secured the rights to the song. I'm consoled by the mention of online petitions at the article's halfway point.

All in all an interesting experience.

At time of writing, we're at 5791 Facebook group members and 9518 petition signatures.

Lessons learned (or confirmed):

• Social media is a potentially powerful communications tool that not only helped this particular campaign take off but builds community. I started to realize that when I read in the petition I'd made available that I was a 'Canadian hero' for my initiative and when the daughter of the song's composer Dolores Claman wrote to thank me on behalf of her mother. I knew it by the time I'd posted those closing stats and taken a last look at the conversations happening on the group wall.
  
  
• Facebook works well for popular movements. Particularly those with strong brands and media attention.
  
  
• Since I'd limited myself to a Facebook group page, after a few thousand people had joined my group I lost my ability to 'message all' - Facebook caps this feature at 5000 members.
  
  
• If I were an unscrupulous marketer, I'd have made my Facebook group a Fan page and would now hold the profiles of close to 6,000 hockey fans in my sweaty little hands. I could start to target within my fanbase according to demographic. If I were an unscrupulous marketer who was banging my head against the wall because I'd mistakenly started a group instead of a Fan page, Facebook could help me with migration.
  
  
  
• Social media lets the 'little guy' get his story out there, for the record. Dolores' Claman's daughter opened a blog to share her family's point of view of how events unfolded after CBC started pointing fingers at Ms. Claman for the breakdown in negotiations. Madeleine Morris also used Facebook to promote her position in various related groups, including mine.
  
  
  
• Canadian hockey fans are a passionate bunch.

Pour néophytes

Un nouveau livre sur les médias sociaux qui semble parfaitement adapté pour répondre aux besoins des néophytes:

The New Influencers is a book for corporate marketers and executives who want to understand and engage with the vast new channels of influence that are emerging online.
It's a book about the people who are using online media to drive what may be the greatest change in market dynamics since television. Internet-based communications platforms like weblogs (blogs) and podcasts are giving individuals the power to reach global audiences without the restrictions of conventional channels or editors. These “social media” are changing markets in dramatic ways.

L'auteur, Paul Gillin, est blogueur, journaliste et consultant média pour des entreprises en TI.

Voici un résumé du contenu.

Voir aussi ses commentaires au sujet des canadiens qu'il a rencontré lors de son passage à Toronto.

Étrangement, son bulletin électronique répertorie ses articles plus efficacement que son blogue.

Social media : those who get it and those who don't

In the most recent Pew Internet and American Life report, released May 19th :

37% (of respondents) said the Internet led them to buy more music than they otherwise might have

39% of online music buyers reach out directly to artists' websites

While offline sources continue to dominate,

56% (of respondents) say they find out about music through various online tools, such as going to a band's or artist's website or streaming samples of songs to their computers

44% of music buyers have done at least one online activity relating to their music purchase, such as going to an artist's or band's website or reading blogs about the artist or band

13% of Internet-using music buyers either post their music to a social networking site such as Facebook or post their own reviews of the music they purchase

That's free promotion, folks. Word of mouth gone exponential.

Social media being a relative newcomer to the PR strategist's toolbox, it's to be expected that there will be those who get it, and those who don't. This, despite the fact that you must be living in a cave not to be hearing about blogging, MySpace, Facebook and the like, especially if you're in the music business. Podcasting is admittedly lower on the mainstream radar, which may explain why the reaction of two Ontario festivals recently faced with a podcaster's request for media accreditation couldn't be more different.

Here's the backstory:

I met George Motoc at PodCamp Toronto. Nice guy who does a Romanian- and English-language podcast out of Toronto called Canadian Immigrant Song.

George had promoted a couple of summer festivals in his podcast so, as he says, his listeners could mark their calendars. As is his usual practice, he sent a note with a link to the podcast episode to festival organisers to let them know about the visibility received. (Wouldn't life be nice if all media did that? But that's besides the point) This time, he also requested media accreditation.

Here's his email:

Hi all,
Just to let you know that I mentioned (ed. note: insert festival name here) in the latest episode of my podcast: http://georgeradio.podomatic.com/entry/2008-04-28T20_29_01-07_00
Is there any way for a podcaster willing to cover the fest to get a PressPass?
Thanks and cheers from Toronto,
George Motoc
podcaster

Luminato in Toronto received his request as follows :

Hi George,

Thanks so much for letting me know about your podcast! And thank you for mentioning Luminato.

Yes, I am open to having a podcaster cover the festival. Just let me know what events you are interested in. I will send you a link so you can pinpoint the shows/dates/times you are available for, or interested in, and I will see what I can do for your tickets.

Thanks again George!

Laura Erika Barron
Public Relations Coordinator
LuminatoToronto Festival of Arts & Creativity

George also received a followup email from a second member of the festival's PR staff thanking him for his interest and his patience and reminding him to forward his interview requests.

Professional. Nice. Someone who gets it.

Not everyone does ...

Same request, different reaction, this time from the Ottawa Blues Festival:

Short, curt and to the point, I guess.

Hi George, Please see our media access policy for 2008.
http://www.ottawabluesfest.ca/en/index.php?page=82

I'll stay mum on questions of etiquette, for the purposes of this post. I'll also stay mum on another thing : George has asked me not to name names, so I'll respect his wish for some level of discretion. That said, I'd invite the Ottawa Blues Festival rep to out himself and join the discussion. Maybe there's something I'm just not getting.

Here's the Ottawa Blues Festival's media accreditation policy. Note the insistence on known, main-stream media:

Please note: Media representatives that provide proof of affiliation with a known, main-stream media outlet will be given access to the festival site for the day(s) they are assigned to cover the event.
Photo calls for main-stream media representatives will take place each night, 30 minutes before final acts. Access to front-of-stage photo area will be granted ONLY when approved by artist management.
We will NOT begin fielding requests for media access until June 1, 2008. If you are assigned to cover the event by a known, main-stream media outlet, send your request for access to Joe Reilly joe.wavelength@sympatico.ca; state Media Access to Bluesfest as your subject line.

And by the way, when I say the folks at Luminato get it, I'm not kidding. Check out their online 'Share Your Festival' contest.

As for George, nice guy that he is he still plugged one of the Ottawa Blues Festival artists, Adrien Belew, providing a link to his MySpace page. I checked him out. Not bad. Wonder if his music's on iTunes ..

The Shel Holtz Report

Last night, Montreal had the pleasure of welcoming Shel Holtz to its monthly 3e mardi Third Tuesday event. Shel's an interesting speaker and a good storyteller. His talk about the role social media .. particularly blogging .. can play within and beyond the walls of a corporation is certainly timely in a market such as ours, where agencies and CEOs are starting to explore social media strategies.

One story that stuck with me is the following:

On my walk home from elementary school back in the early 1960s, I frequently stopped at the corner liquor store and bought a one-cent Bazooka bubble gum. The gum was usually great (unless it had gone all hard), but what I really wanted was the Bazooka Joe comic that came with it. One of those comics has stuck with me all these years later. I can’t say why, but it has. In that strip, Joe is walking down the street at night when he encounters a fellow on his hands and knees under a street lamp.

“What are you looking for?” Joe asks.
“A quarter,” the character says.
“Where’d you lose it?” Joe queries.
“Across the street,” comes the reply.
“Why are you looking here?” Joe wonders.
The fellow answers, “The light’s better.”

The insistence that organizations cannot embrace social media for one reason or another is the equivalent of looking for the quarter where the light’s better: Companies prefer the comfort of message control over the messiness of conversation.

source: Shel Holtz

Shel's point is well taken. It's certainly not by ignoring conversations that happen online that they don't exist. Companies need to, at minimum, be monitoring what's being said about them using tools like Google Alerts, and talking about whether a more direct use of social media tools for internal or external communications might not be appropriate.

We'd take notice if things were written about us in the paper, wouldn't we? Why not consider keeping an eye out for what's being said ... and archived ... online? After all, Google has a long memory.

Hipsters, Scenesters, Artsers and SEO

CT Moore has some interesting things to say about SEO in this weekend's blog posting, including the fact that using bold for Michelle Sullivan Communications will make Google like me even more.

To sum up his thinking, I present to you his SEO strategy recap :

So, what I’ve done for SEO here is:

• emphasized certain keywords by emboldening them: Montrealer, hipster, geekster, and scenester (as far as I know, I just invented artser, so it doesn’t really count).
• employed those keywords extensively throughout the body of the text
• wrote a post that was longer, rather than short — Google love 1,000+ words, not that this post was that long, but generally, the longer, the better (more to index)
• leveraged internal linking: that’s linking to stuff I want indexed, using anchor text and alt tags so they rank for the keywords I want them to.
• and linked out plenty so that (1) the internal linking doesn’t look spammy, and (2) others notice that I exist and possible link me back either soon or down the line, in the long-tail, after they’ve discovered and followed me for a while

So thanks CT. And thanks to Julien, Rudy and Casey for doing whatcha do. Oh. And for helping me with my Google juice.

Now I just need to fill up this space with a longer post with, oh, say 1000+ words.

If only it weren't so late. If only I weren't so tired.

Shel Holtz at 3e mardi Third Tuesday Montreal Monday May 26th at 6pm. Be there.

Nouveau podcast : Réno-éco, de Moisson Montréal et la CECD

Mon client, Moisson Montréal, vient de lancer sa première baladodiffusion, en co-production avec la Coalition énergie et construction durable (CECD). Disponible sur le blogue et via iTunes depuis cet après-midi, Réno-éco vise à faire partager l'expertise des experts en bâtiment et construction durable de la CECD avec le grand public, mais aussi avec l'industrie de la construction, les décideurs publics et les propriétaires de bâtiments des parcs industriels du Québec.

Je dois dire que ça fait bien plaisir de réaliser un projet qu'on prépare depuis longtemps. Le blogue est beau, les entrevues intéressantes et le podcast sur iTunes. La vie est belle.

Website grader

It really is quite amazing the number of tools out there to help you ensure you're getting the right amount of online visibility. One is Website Grader by HubSpot. Here's what it had to say about this blog:

A website grade of 90/100 for eminencegrisemontreal.blogspot.com means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 90% of them in terms of its marketing effectiveness.

Readability Level: Secondary / High School

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

Congratulations! This domain is registered for more than one year.

Google and other search engines like to see domains that have been registered for extended periods of time as this shows a commitment to the domain name. It also is an indicator that this website is not a temporary spam site.

Google PageRank: 4

“Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.”

0-3: New sites or sites with very minimal links
4-5: Popular sites with a fair amount of inbound links
6: Very popular sites that have hundreds of links, many of them quality links
7-10: Usually media brands (NYTimes.com), big companies or A-list bloggers.

Google Indexed Pages: 356

This number is the approximate number of pages on eminencegrisemontreal.blogspot.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.

Last Google Crawl Date: April 02, 2008 @ 06:10 AM

Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.

Traffic Rank: Top 17.74%

Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. Your website has an Alexa rank of 2,661,167 which is in the top 17.74% of all web sites.

Inbound Links: 3,093

One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

Not sure how I got 3000+ links ...

Now, the report also says Eminence Grise isn't listed in Technorati, so I'm not 100% convinced about its accuracy, but the information it holds certainly gives food for thought.

How does your website or blog rank?

Douglas Institute : Making great use of social media

The Douglas is a world-class institute, affiliated with McGill University and the World Health Organisation, which treats people suffering from mental illness and offers them hope and cure. Its teams of specialists and researchers continually advance scientific knowledge, integrate it into patient care, and share it with the community to increase awareness and thereby eliminate stigma around mental illness.

The Douglas Institute has been quietly experimenting with social media in interesting ways. Marie-France Coutu and her team have created what I would consider to be an evolved online media kit, making use of You Tube, flickr, Google video and podcasting to provide media with a dynamic information package relating to Alzheimer's disease. Launched in January, in support of Alzheimer Awareness Month, this social media press kit is a terrific example of how PR specialists and their internal or external clients can make great use of new communications platforms.

The Douglas has also launched a series of blogs and podcasts, with experts providing insight on mental health to the community.

According to the website:

Douglas blogs must meet one of the following objectives:
Educate the public about mental health issues to demystify mental illness.
Share knowledge about mental health (in care, research or teaching) with workers and scientists in the health field.

I can't wait to see where they go with this and I'm hoping the Douglas PR team will accept to share their key learnings at an upcoming 3e mardi Third Tuesday Montreal.

Blogging : Making the world a small place

Ironic, really, that it would be Facebook that would put me in touch with Minter Dial, Managing Director, International Professional Development & Communication at L'Oreal Coiffure. Particularly, since the first post which caught my eye in his blog's archives is entitled Human Touch and the anti-Facebook trend.

Minter found my blog through a degree of separation, appropriately named Mitch Joel (of Six Pixels of Separation fame). He sent me a quick note through Facebook, remarking on the fact that we were two of a rare breed of blogger to pass from French to English and back again. I agree with him that it can be challenging for some of our readers, and can only hope that you find it more intriguing than frustrating.

In his March 9th post, Minter writes about the backlash to our heightened connectivity through platforms like Facebook and the accompanying cry for the 'human touch'. I can certainly empathize. As in many things, I am of two minds. On one hand, I'm thrilled to be able to communicate with people around the world, and draw knowledge from an exponentially larger number of sources than was possible even two or three years ago. On the other hand, like some of the people Minter describes in his post, I dread globalization, with its impact on culture and small-market economies.

This is probably why I try to walk the thin line that separates the two worlds. 3e mardi Third Tuesday Montreal is probably the best example of this. I was drawn to the concept of Third Tuesday and sought to introduce it to Montreal because of the very fact that it drew professionals interested in social media out from behind their keyboards and into a relaxed, convivial ambiance that encourages exchange, debate and face-to-face communication. It essentially does what Minter suggests in his post :

Create or participate in old-fashioned “Salons” (in the 18th century sense) to discuss and debate face-to-face on topics other than your children's school, or your work trials and tribulations...

Who knows what's next for me. A Lettres d'amour fragranced pen, perhaps.

Article of the day : Local realtors reach out to new clients with blogs

I would so blog if I were a real-estate agent.

I've often thought that I might eventually try my hand at real estate. A couple of years ago, I went house hunting and visited about 75 of them before finding the perfect home (ok, I'm picky). I had a blast scouring MLS listings, checking out foundations and rooftops, imagining potential and scoping out neighbourhoods. Then I flash back to the amazement I felt as a ten year old, that the real estate agent presenting an offer on my family cottage was at our house at midnight. Crazy.

Then again, sometimes I'm working at midnight...

Either way. I would so blog if I were a real-estate agent. It's a perfect mix, allowing not only the promotion of properties, but, maybe more importantly, self-promotion. Convincing someone to list with you depends so much on the image they have of you and the confidence you're able to inspire. I'd blog about properties, of course, but also give those house-selling and house-buying tips that can be touchy to share when you have your clients in front of you. Like telling them their 100+ doll collection, chintzy sofa and floral wallpaper have to go. What better way than a blog to share the kind of advice that will help sellers unload their properties quickly, at the maximum possible price?

With this in mind, I was interested to come across this article on real estate bloggers.

Check it out here.

(ed.note: fixed the link on 20080115 - hope this version of the article stays online more than 24 hours!)

Article du jour : Don't Let Blogs Pop A Firm's Reputation

Étude de cas présenté par CNN : Pop Weaver

Le timing est excellent. J'en parlerai mardi, au panel organisé par la SQPRP.

À retenir:

Chris Baskind, publisher of Lighter Footstep, reviewed Yingling's note and added it to the article, which triggered several reader responses. He liked that Yingling identified herself; many PR agents write anonymously, a practice Baskind finds dishonest.

Practicing what one preaches : YULBlog

Part of me is listening to the windstorm blow and shake branches off the trees and wanting to stay home tonight.

Part of me is fighting the urge, desperately wanting to attend tonight's YULBlog meetup.

The second part of me is reminding the first part of me of what a great monthly gathering of Montreal bloggers it is. Of what a great time is certain to be had by all. Of the people that'll be there and who I want (and at times need) to talk to.

The second part of me is particularly naggy about the fact that next Tuesday, I intend to spread the good word about YULBlog to the social media neophytes who will be in attendance when I wade in, giving my 2 cents worth, at the SQPRP's panel on social media for PR practitioners. Essential, I'll say, if you want to build the relationships which are the necessary foundations of the social media space. If you want to be inspired. If you want to get it.

Practice what you preach, a wise man once said.

Meanwhile, the first part of me is tempting the second part with a nice glass of wine, a good book and the comforts of home. My siamese cat Dario is apparently in cahoots with Part I.

Torn, am I.

I've posted this status update in Facebook, hoping for encouragement:

Michelle a peur d'être emportée par le vent -- devrais-je prendre mon courage à deux mains et aller quand même à YULBlog ce soir?

We'll see how the social graph responds.

Facebook status updates tell me Kim's heading off to the restaurant before hitting YULBlog and Laurent is at a cocktail across the way. They'll both be showing up a little later. I still have time to decide.

Oh, hang on. As of 34 minutes ago, Michel was mourning the loss of Pushing up Daisies in his TV scheduling and Sylvain admits he's square for deciding to stay in tonight. Part I has more allies than just Dario in its corner.

I think the deal maker would be if Dave were going to be there, but since he hasn't updated his status in 12 hours, all I know for sure is that he's in Montreal tonight. Not what he's up to.

Ah. Now isn't that interesting. Social networks have suddenly become my Magic Super 8 ball (TM) of choice.

Damn. Once I hit 'publish' I'll have to go. Otherwise I'll get tons of Tweets, Facebook wall messages and good old fashioned emails ribbing me for being a wuss.

Should I stay or should I go? Where's that Magic Super 8 ball, anyway?

Blogue du Jour : GM-Volt.com

Vers la mi-mars 2008, les Jeunes relationnistes de la SQPRP présenteront le 3e colloque annuel Parle, parle, Jase, jase. Le thème cette année? Les relations de presse.

Nous sommes en pourparler; il se peut que j'offre une conférence sur les médias sociaux. Si oui, je parlerai certainement d'un certain Lyle J. Dennis, qui a lancé son blogue, GM-Volt.com, il y a à peine quelques mois. Ce nouveau citoyen-journaliste se voit déjà invité aux conférences de presse de GM au même titre qu'un journaliste des médias traditionnelles.

Lors d'une entrevue accordée à Chuck Squatriglia de Wired Magazine, Dennis dit qqchose de très révelateur:

Q: Did you expect to have that much impact? To get the world's largest automaker to not only read your stuff but to call you and invite you to meet with them is an impressive feat.

R: I think the most important thing this shows is we are in a new world. We're seeing the democratization of the media. It's come to the point where anybody who's got half a brain and has a passion about something can make a difference through the Internet. To me, this illustrates that. Like you said - I've now got the attention of the world's largest automaker, and who the hell am I? I'm just a guy in his room writing on his computer. I'm nobody.*

Quant au journaliste, il serait apôtre du Long Tail :

GM-Volt.com has just a few thousand regular members, but they'd all walk into a Chevrolet showroom tomorrow and buy a Volt.*

GM-Volt.com, selon Technorati :

Authority: 98
Rank: 68,166

Pas fou, ce Bob Lutz. En passant, le Chef de la direction de GM tient lui aussi un carnet ...

*source: Wired, 16 novembre 2007

Social media training : Dave Fleet's new wiki

Have I mentioned that I think Dave Fleet is a really clever guy? I met him at a Toronto Geek Dinner in August and have been following him ever since.

Dave has turned a fantastic idea for social media training into a collaborative wiki, where public relations professionals interested in dipping their toe into the social media space can benefit from the expertise of those who have been experimenting for awhile and are willing to share their key learnings.

Dave's slogan : Using Social Media To Create Social Media Training

It has just launched, and I've entered the fray with preliminary contributions to the Blogger Relations and Social Media News Release sections of the wiki. I'll be watching these pages and others to see how they develop over time.

The podcasting section is of particular interest for my learning curve, in case anyone out there feel like contributing ...

Blogroll adjustment : Fleet Street

Adjust your bookmarks : Dave Fleet's excellent blog has changed names .. and addresses.

You can now find him at Fleet Street PR (dot) com

A true gentleman (not to mention a mad marathoner), it's sweet of him to give me the credit for inspiring the rebranding of his blog, but combine that name with that accent and the choice is obvious.

Happy reading!

La rentrée

Bon, c'est officiel! Malgré les températures records et l'humidité, c'est la rentrée. Les clients me le disent, mes collègues me le disent. Il faudrait maintenant que mon corps le comprenne. Je suis toujours dans le beat relaxe qui est propre à Vancouver, mais j'en sors, tranquillement. Il le faut bien, un jour.

Une fin de semaine de travail avec bon mélange de plaisir en perspective. Quelle joie retrouver les amis autour d'une table lors de ces dernières belles soirées d'été, dans le jardin chez nous!

Tel qu'espéré, je ressens les vibrations de plus en plus frénétiques des médias sociaux à Montréal depuis mon retour. On en parle plus fréquemment qu'il y a même 3-4 mois. Les collègues m'approchent pour se renseigner. Même ceux qui, il y a de ça quelques mois seulement, étaient sur leurs gardes face à tout ce qui ressemblait à blogue/podcast/Facebook/ Twitter et al. ne semblent plus nier l'influence grandissante du phénomène et cherchent à en savoir plus.

On me solicite maintenant en tant que conférencière. Super, ça.

En parlant de conférenciers, Infopresse en fait venir un grand. Chris Anderson, auteur de l'incontournable The Long Tail, sera à Montréal le 9 octobre prochain.

Détails ici. Si vous avez les sous, ça vaut la peine.

Geek Dinner, Mitch Joel? On ne peut faire autrement que se croiser les doigts. Et merci d'avance, en passant, pour celui pour Tod Maffin - ça devrait être génial.

Vidéo du jour : YULBiz

On se fait parler de nous!



Également disponible sur le site montreal.tv ici