Yesterday, Tod Maffin regaled us with great radio clips meant to illustrate different storytelling tips. Some great stuff in there. The PAB2007 organisers treated us to a boat cruise, then took us to The Merchant Taps pub for some good times and music. Tod had me play this great little game : Zerts. Heard of it? Pretty cool.
I'm here at PAB2007 for my 'culture générale', as they say, but now also with another mandate : to see how feasible it would be to launch a podcast in the fall for Canada's Telecommunications Hall of Fame. To his credit, my client is open to the idea. This weekend will help me make a final decision about whether or not I want to go forward. I have a feeling I will.
Today's first speaker : Arthur Masters (OttawaLocal.com) speaking on 'Context is King'. He's talking about futurists. He's proposing that we've now moved from radio's Content is King maxim to Context is King. In a 1993 edition of Wired Magazine, Alvin Toffler predicted specialization : podcasting seems to be the manifestation of this vision, with the huge variety of podcasts and niche subjects they encompass. Today's podcasters are in a socialist or communist movement, according to Masters, acting not out of profit but of passion, with the democratisation of the tools and the means of production. This is a Marxist 21st Century's electronic factory. Masters also broaches the topic of online communities taking the power away from hit makers : referrals now come from many sources now that the tools of production are accessible to everyone.
As I listen to Masters, I can’t help imagining him as a 19th century revivalist preacher, espousing hope and a new way of finding salvation through podcasting. During the Q&A session, Julien Smith nostalgically talks about Masters’ idealism, reflects on what podcasting used to be about and yearns for a return to podcasting’s sources. I guess I missed something by jumping on the bandwagon at this stage. But hey. We can’t all be pioneers. It’s certainly nice to be able to absorb the wisdom, now.