Closing stats (11pm ET June 9):
5087 members in this Facebook group
9033 total signatures on the petition
That's all in about 3.5 days.
That same day, Peter Cheney of The Globe & Mail called for an interview. I didn't make the cut : CTV stole my thunder by announcing it had secured the rights to the song. I'm consoled by the mention of online petitions at the article's halfway point.
All in all an interesting experience.
At time of writing, we're at 5791 Facebook group members and 9518 petition signatures.
Lessons learned (or confirmed):
- Social media is a potentially powerful communications tool that not only helped this particular campaign take off but builds community. I started to realize that when I read in the petition I'd made available that I was a 'Canadian hero' for my initiative and when the daughter of the song's composer Dolores Claman wrote to thank me on behalf of her mother. I knew it by the time I'd posted those closing stats and taken a last look at the conversations happening on the group wall.
- Facebook works well for popular movements. Particularly those with strong brands and media attention.
- Since I'd limited myself to a Facebook group page, after a few thousand people had joined my group I lost my ability to 'message all' - Facebook caps this feature at 5000 members.
- If I were an unscrupulous marketer, I'd have made my Facebook group a Fan page and would now hold the profiles of close to 6,000 hockey fans in my sweaty little hands. I could start to target within my fanbase according to demographic. If I were an unscrupulous marketer who was banging my head against the wall because I'd mistakenly started a group instead of a Fan page, Facebook could help me with migration.
- Social media lets the 'little guy' get his story out there, for the record. Dolores' Claman's daughter opened a blog to share her family's point of view of how events unfolded after CBC started pointing fingers at Ms. Claman for the breakdown in negotiations. Madeleine Morris also used Facebook to promote her position in various related groups, including mine.
- Canadian hockey fans are a passionate bunch.