dimanche 22 avril 2007

Podacast of the Day : On The Record

iPressroom's Eric Schwartzman receives blogger Stowe Boyd during his weekly podcast here

They discuss :

- new ethics of the blogoshere
- PR professionals and control issues
- the nature of consensual blogs
- the most effective use of social media and it’s relation to the broadcast model
- social media press release
- validity of the press release as a means to distribute information
- new tactics for a new era of media
- authority vs. integrity

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