Peter Verrengia, president of Communications Consulting Worldwide, a global business unit of Fleishman-Hillard was recently quoted as saying, "PR people need to be careful that they don't spend so much time defending the label of their activities that they miss an opportunity. Marketers have had the advantage in the past, but the direct connection to the customer is no longer in their province."
The article quoting him isn't half bad either. Available here.
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