mardi 15 mai 2007
Article of the Day : David Henderson
Click of a Button Crisis Communications: New Media Makes Mass Notification Essential
If there is an essential element in today's approach to crisis communications—in addition to clear, accurate and consistent messages—it is the need for instantaneous delivery of important and often-critical information to audiences, sometimes to large numbers of people. What better way to communicate while underscoring transparency and responsiveness? It is akin to that long talked about concept of reaching the world at the click of a button.