mercredi 9 mai 2007

Étude de la semaine: Pew Internet & American Life Project

À lire quand j'aurai deux minutes (ou plus) - quelle semaine de fou!

Un sondage à grande échelle portant sur les technologies de l'information que possèdent les gens, sur la façon dont ils l’utilisent et sur ce qu’ils en pensent (d'après Canoë)

Disponible ici

Ce que d'autres en disent:

Matthew Ingram, journaliste du Globe & Mail - And while most seem to be somewhat depressed by the results of the study, I was pleasantly surprised to find how *many* people engage in “Web 2.0″-type activities. The study says that when asked about things that include blogging, posting comments to a blog, uploading photos or video, creating webpages or mixing and mashing content from other sites, 37 per cent of those surveyed said they had done at least one of those things. What’s not to like about a number like that? I was expecting the proportion to be much smaller — along the lines of the emerging 1-9-90 rule of thumb for social media, where about one per cent of people create content, 9 or 10 per cent consume it and about 90 per cent couldn’t care less about it. I find the fact that almost 40 per cent of people blog, upload photos, post comments and so on cause for considerable optimism.

Jason Chervokas - If 37% of American adults have engaged in at least some Web 2.0 behavior, that means 83 million* people over 18 have either posted to a blog, tagged a photo, or watched a YouTube video. That’s a big number. Also, the numbers for podcasting in the report are atrocious, even among the most elite users. If podcasting where a stock, I’d short it.

Ed. Note: Population des États-Unis, selon le CIA factbook : 301,139,947 (July 2007 est.) - donc 37% serait plutôt 111 421 780 individus, tout âge confondu, mais enfin - c'est pour dire que ça en fait du monde!

Plus près de chez nous, Canöe (en collaboration avec l'AP) positionne l'étude ainsi: Vaste potentiel inexploité chez les Américains.

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