Having a conversation is hard work. Putting up billboards is not as hard. Marketing is turning into, like, going to a very sophisticated dinner party. That's how you have to look at it. And when you go to a sophisticated dinner party, you don't, like, come in the middle of the dinner party and uh, Bush is an idiot! Bush is an idiot! Bush is an idiot! Bush is an idiot! Bush is a .. y'know .. like if somebody did that everyone at the table would be, like: Oh my god. Like who is this person? Why did you invite them to the dinner party? But people do that on message boards. Or on people's blogs. You know they just come in screaming and going crazy. And some of this marketing is like that too. Think of it like a dinner party: you come in, you introduce yourself or you're introduced, preferably, you sit, and you listen. And you figure out who's at the table.
His blog here.
Good thing I'm a whiz at dinner parties.