SHIFTing to a social media newsroom

SHIFT Communications out of Boston has released a template for social media newsrooms, as well as a document explaining the 'raison d'être' of each section.

It's a little overwhelming. I'd love a workshop on this. Maybe in the fall...

I wonder how many Canadian journalists would be into this. Someone should do a survey. According to Euro Magnet, a majority of journalists worldwide are using blogs:

Interestingly it is the journalists—not their readers—that are turning to blogs in record numbers. While the Euro RSCG Magnet study shows that more than half (51%) of journalists use Weblogs regularly—with 28% relying on them for day-to-day reporting, a recent study by the Pew Internet and American Life Project Survey showed that just 11% of the U.S. population reads blogs.

That's blogs. And that seems like a high figure. I wonder how many of them use feeds.

I wonder how many Canadian companies would be ready to pay for this. None of mine have gone beyond tentatively investing in blogger relations yet. Maybe because they've read that last stat.

It's all very interesting, but on darker days I wonder how much of this is all about boys and their toys.

Adding SHIFT's PR Squared blog to my blogroll. Fascinating stuff. Who'd have guessed that the You Tube SNL spoof video Box-in-a-box was orchestrated by a PR machine?

Not quite sure who their client was .. Cascade, maybe?