samedi 12 janvier 2008

Article du jour : Don't Let Blogs Pop A Firm's Reputation

Étude de cas présenté par CNN : Pop Weaver

Le timing est excellent. J'en parlerai mardi, au panel organisé par la SQPRP.

À retenir:

Chris Baskind, publisher of Lighter Footstep, reviewed Yingling's note and added it to the article, which triggered several reader responses. He liked that Yingling identified herself; many PR agents write anonymously, a practice Baskind finds dishonest.

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