Podcamp Toronto : Promoting through Twitter

Dave Delaney (Two boobs and a baby + and The Nothing Show) has a last minute addition to the Podcamp Toronto schedule : with all the Twitter talk that's been happening this weekend, he's decided to look at using the platform to promote brands.

Some interesting stuff:

• Japan is the leading Twittering country
• Twitter is popular among a more educated audience
• m/f = roughly 50/50
• Use it : to build community, share news and promote
• Tweet Scan = good service for tracking posts
• Twitter has a nice viral element in that posts might be intriguing enough for you to find out who your buddy is chatting with
• Use Twitter Tools to plug into Wordpress - lets you post your blog entries to Twitter - basically another way to subscribe to a blog feed
• Good source for breaking news
• Use TinyURL, SNURL, URLtea or any other URL shortener to share web links
• Everytime Dave posts to Twitter, he sees peaks in his blog traffic
• Keep tweets short
• Promotes two-way audience engagement
• Southwest airlines is using Twitter to announce discounts and events
• Set up a Twitter account to connect to your podcast
• Tips : search for your name spelled wrong or as one word to be sure you're getting all your messages
• Use Jott.com to post from your phone to your Twitter feed or send a Twitter Gram
• Use Twitter badges on your blog
• Firefox plugin = Twitbin lets you follow the timeline
• Twittervision lets you follow real time tweets showing you the location of random users
• You can create an RSS feed for Tweet Scan